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As artificial intelligence and machine learning continue to make advances in hearing technology, one element must not be forgotten: the patient. Technological breakthroughs continue to impress, but specific attention to a personalized patient experience must remain at the forefront. With greater advancements than ever before, audiologists today have the opportunity to improve patients’ hearing outcomes in an unprecedented way. But how can they maximize this opportunity to bridge the gap between patient needs and complex technology and pave a clearer path toward optimum hearing aid satisfaction?

Now that I’ve been sequestered in my home for what seems like centuries, I find that the noises of neighborhood life annoy and distract me even more than they usually do. It's more than just annoying; my brain can't focus when I hear certain sounds, forcing me to readjust myself when trying to tackle even the simplest of tasks. As you can imagine, it’s incredibly frustrating. I can confidently say these are symptoms of misophonia, a neurological condition in which certain sounds trigger negative emotional or physiological responses.